中文版
At present, the international community is showing an increasingly strong interest in China’s development achievements. From the three-dimensional picture of modern cities to the innovative pulse of cutting-edge technologies, foreign tourists are eager to decode China’s story through multiple dimensions. Against this backdrop, tourism products with cultural recognition and refined service systems are becoming important carriers for attracting global attention and building Bridges for dialogue among civilizations.
The favorable policies have injected strong impetus into inbound tourism. Since the “Special Action Plan for Boosting Consumption” explicitly proposed to develop inbound consumption, a series of convenient measures have been implemented one after another – from expanding the scope of visa-free countries to optimizing the customs clearance process at ports, the “imperceptible China trip” for foreign tourists is turning from a vision into reality. China is unfolding a tourism picture that combines historical depth and contemporary vitality to the world with an open and inclusive attitude.
The vigorous development of the inbound tourism market highlights the remarkable achievements of supply-side innovation. On the central axis of Beijing, the historical axis and the modern urban skyline complement each other, telling the story of the thousand-year inheritance and the transformation of The Times of the ancient capital. In the ceramic workshop of Jingdezhen, Jiangxi Province, traditional porcelain-making techniques and 3D printing technology have sparked creative sparks, allowing tourists to create unique cultural tokens by hand. The “Metaverse Light and Shadow Show” launched during the cherry blossom season in Wuhan integrates natural landscapes with digital technology, creating an immersive sensory experience. These innovative practices of integrating culture and tourism are constantly refreshing the travel perceptions of overseas tourists.
The structural changes in consumption trends deserve in-depth attention. The weekend tour of “flying to China after work on Friday” and the “high-density check-in” special commander-style travel reflect the development direction of inbound and outbound tourism towards younger, more personalized and individual travelers. In the face of new trends, the industry needs to fully unleash policy dividends, activate demand potential through supply-side reform, and promote the upgrading of inbound consumption towards quality and depth.
Deepening local resources is the key to solving the problem. Tourism enterprises should base themselves on the rich resources of Chinese culture, ingeniously integrate cultural genes such as intangible cultural heritage skills, traditional festivals and urban life into product design, and create cultural and tourism products that are both Chinese in style and in line with international aesthetics. Local governments are simultaneously promoting service upgrades, ranging from improving multilingual sign systems to building international consumption business districts, allowing tourists to deeply experience the aesthetics of Chinese life while enjoying natural landscapes.
The coordinated development of industries is becoming a new growth point. As inbound tourism extends from the first-tier gateways to the central and western hinterlands, all regions need to break down geographical barriers and build a “comprehensive tourism” development pattern: by connecting cross-regional routes, linking the upstream and downstream of the industrial chain, and innovating the integration of culture, tourism, sports and business, a development ecosystem featuring resource sharing and complementary advantages should be formed to comprehensively enhance the overall appeal of the destination.
From a higher perspective, the upgrading of inbound consumption is not only a proposition of the tourism economy, but also a project of cultural exchange. It is necessary to build a precise international communication system: highlighting “short-distance cultural and tourism experiences” for the Southeast Asian market, and focusing on “exploring a technological China” for the European and American customer groups. Through multiple carriers such as KOL store visits on social media, overseas offline roadshows, and product placements in films, TV shows and variety shows, an international narrative should be used to present a real, three-dimensional and vivid image of China.
When “An open China awaits you” becomes a powerful voice of The Times, foreign tourists gain not only the freedom of travel brought by visa convenience, but also the anticipation of discovering new surprises every time they visit. With the continuous advancement of supply-side innovation, Chinese tourism is upgrading from a “must-visit destination” to a “spiritual haven”, promoting consumption growth while building a bridge for mutual learning among civilizations, allowing the world to understand China through walking around the country.
